In this episode of Advertsity To Prosperity, Neale and I continue our conversation around how businesses and entrepreneurs can make the most of the lockdown. This week we cover Neale’s SWT exercise, we share some brilliant examples of companies that have pivoted and how we all have a great opportunity to “Spring Clean” our businesses – from marketing strategy to sales scripts…

For this mini-series I’ve teamed up with business coach extraordinaire and scaleup expert, Neale Lewis and we’ll be tackling the many challenges for business owners and entrepreneurs brought about by the Coronavirus.

Neale has vast business experience, working alongside some of the top business minds in the world such as Verne Harnish, working with a variety of high performance business leaders, executives and entrepreneurs and going in deep behind the scenes of multi-million pound businesses across a wide variety of sectors, helping them to achieve their most ambitious big hairy audacious goals.

In this second episode, we take a look at two more key areas that business owners should be focusing their attention on as we get settled in to the UK “lockdown” and really begin to feel the effects of a drastic drop in business activity.

Neale shares PLENTY of actionable, practical and extremely sound business strategies, tactics and insights that could see you coming out of the other end of this approaching storm in a stronger position.

So, get your pen and paper ready or your Evernote fired up, click play below and let’s dive in!




Connect With Neale:

Neale’s LinkedIn: /in/NealeLewis

Derby Business Club LinkedIn: Derby Business Club

Neale’s Website:

Resources Mentioned:

SWT (Strengths, Weaknesses, Trends) Worksheet

Growth Opportunities Data Mining Workbook



My Podcast Equipment:

If you’re interested in starting a podcast and would like to check out the equipment I use, click the links below:

(Microphone) Audio Technica ATR2100-USB –
(Recorder) Zoom H6 Six-Track Portable Recorder –
XLR Microphone Cables –
Sony Headphones (X2) –
Microphone Desk Stand –
2 Way Headphone Splitter –

If you have any questions, I’m always happy to help – as many of my featured guests have alluded to, just ask!


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